Posts Tagged ‘branding’

Upgrading the purpose of Memeverse.com

Friday, October 23rd, 2009

So far this site has been nothing more than a personal blog that served as a bin for anything I want to express that didn’t specifically fit any other sites. While I will continue to use it for that purpose, albeit erring towards more professionalism, I am expanding its purpose into a wider presentation of myself and my projects.

“Daniel Memenode” is the alias that I have adopted some time ago for my online identity across multiple venues. It is a kind of personal brand that I am more comfortable with using than my real name.

“Memeverse Media” is a name for all of the projects that I am doing online. While that may seem a little superfluous it has multiple purposes. It’s a brand that I can use to represent all of my work online in an unified manner, such as through this site. It is a convenient shorthand for all my projects. And it has personal meaning to me. Not only does it represent an “universe of ideas”, but it helps me think of my projects not as a necessarily disparate collection, but something with a particular direction to pull towards. It’s basically like the name of any other business or company which has multiple products, but a single brand associated with all of them.

I’ve done something similar before with “Libervis Network”, but the difference is that I assigned a rather limited set of meanings to that brand. It was meant to represent projects related to “digital freedom”, mainly free open source software, creative commons and such. Another difference is that I treated it as if it was an entity in some manner separate from me, but owned my me, which is a common but silly fiction.

With “Memeverse Media” I’m being open ended and more individualistic. I don’t consider it a fictional entity, just a name for all of my projects online, not something pretended to be separate. “Memeverse” seemed like a logical name since it has a great meaning and ring to it and has served as the name of my personal blog for quite a while.

So in addition to being my personal blog this site now also serves information about my projects and services, which is after all still fitting for a personal blog. There is a page outlining my current projects and a page with the services I am currently offering and examples of prior work (yet to be finished). I will also, in addition to typical blog entries, post references to articles and other material I create elsewhere on the web. So if I publish a new article on Nuxified.org I will post a reference to it from here. Same for any other of my sites.

This way the memeverse feed truly becomes a feed that represents me on the web, the way I see fit, which should help build better relationships with my readers and customers. In other words I’m unifying my web presence under one identity and one brand. :)

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